|Assessing the brand imagery of a product,
service or organization is a crucial research activity
to identify a brand's strengths, weaknesses and positioning
relative to marketplace competitors. This information
assists with the development of communication strategies
and advertising campaigns to leverage a brand's core
competencies while addressing inherent weaknesses that
may be inhibiting sales.
Lang Research has conducted hundreds of studies that
helped companies and organizations obtain a deeper understanding
of their brand image within their competitive context.
Employing a broad range of proprietary research techniques,
such as Lang Research's
Imager and Performance Mapping,
Lang Research can provide the information and insights
required to assist with the development of comprehensive
and actionable brand management strategies.