Assessing the brand imagery of a product, service or organization is a crucial research activity to identify a brand's strengths, weaknesses and positioning relative to marketplace competitors. This information assists with the development of communication strategies and advertising campaigns to leverage a brand's core competencies while addressing inherent weaknesses that may be inhibiting sales.

Lang Research has conducted hundreds of studies that helped companies and organizations obtain a deeper understanding of their brand image within their competitive context. Employing a broad range of proprietary research techniques, such as Lang Research's Imager and Performance Mapping, Lang Research can provide the information and insights required to assist with the development of comprehensive and actionable brand management strategies.



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