David Lang is the President and CEO of Lang
Research. David completed his undergraduate training at the University
of Toronto and obtained a Ph.D. in Social Psychology from McMaster
University in 1985. Following the completion of his Ph.D., David was
employed by Bell Canada and Telecom Canada's Marketing Research
Division. In 1986, David joined the Angus Reid Group (now known as
Ipsos-Reid) and was the Executive Vice-President in charge of the
Toronto Division. In March of 1990, David established Lang Research
Inc. and embarked upon a systematic program to develop new and
innovative approaches by which to address emergent marketing research
challenges.
To date,
David Lang has developed new research
techniques in the following areas: qualitative advertising impact
testing; advertising effectiveness tracking; new product development;
strategic planning processes; image and brand equity analysis;
segmentation techniques; quality of service measurement; and employee
internal needs analysis.
David is a Professional Member of PMRS and has been awarded the
Certificate of Marketing
Research Professional (CMRP). He served as the Program Director
of the Ottawa Chapter of PMRS (1984), the Moderator Representative of
the Qualitative Research Division (QRD) from 1996 to 1999, as a
reviewer for the industry's journal (Canadian Journal of Marketing
Research CJMR) (2001-2002) and is a frequent contributor to the
industry newsletter IMPRINTS.
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