As Senior Vice President of Lang Research, Jim Matsui is responsible for the majority of the public affairs and public opinion polling projects. Jim has more than 20 years of experience in designing and executing social, marketing and media research for public and private sector clients.

Before joining Lang Research, Jim was Managing Director of ComQUEST Research and President of Westmount Public Affairs (an affiliate of Westmount Research Consultants Incorporated). From 1984 to 1991, he was a partner at Environics Research Group where he headed the Custom Research Division. Prior to joining Environics, Jim was a Research Officer at TVOntario responsible for a number of behavioural and attitudinal research studies.

Jim specializes in public affairs research. Much of the research that he has conducted in the past has been with public sector clients. He is especially sensitive to the needs of government clients, whose task it is to implement and evaluate public policy initiatives. Jim has undertaken public affairs studies, issues management studies, policy and programme evaluation studies, environmental assessments and long-term tracking studies for clients at all levels of government -- federal, provincial or regional, and municipal.

One of Jim's specific areas of expertise and interest is in advanced statistical analyses and in particular, psychographic segmentation techniques.

Jim holds an MA in Sociology from Rutgers University.

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