Lang Research takes pride in its ability to develop new and innovative approaches to meet the emergent needs of our clients:
AdPact: Our proprietary advertising tracking system applies unique impact testing technologies to assess the effectiveness of television, radio, print and online advertising initiatives.
Imager: Imager uses an attribute association approach to provide a crisp image profile and the brand positioning of our client’s brand and their key competitors.
Quasar: Quasar evaluates customer satisfaction using a service episode model and hierarchical satisfaction measures to provide comprehensive and efficient measures of quality of service.
Anchored Segmentation: Anchored segmentations allow customer segmentation schemes to be developed that can be directly linked to the marketplace.
Qualitative Analytics: Qualitative Analytics reveal response patterns in qualitative research studies to identify need, value and attitudinal syndromes.
Performance Maps: Performance maps intuitively illustrate the strategic positioning of a brand relative to its competitors while preserving the essential characteristics and statistical power of perceptual maps.
Advertising Impact Model (AIM): AIM evaluates advertising effectiveness by determining how consumers process and react to the advertising material.