John has an extensive background in both qualitative and quantitative methodologies. His career has spanned over 20 years in all facets of the research industry - as a client, as a consultant and as a full-service supplier.

Prior to joining Lang Research, John worked as a senior research executive as Managing Director at ComQUEST Research, a Senior Vice President at the Angus Reid Group (now known as Ipsos-Reid), and Vice President at Butler Research. In earlier years, he worked as a manager of research for some of Canada's leading food and packaged goods companies, including Procter and Gamble, Bristol Myers and Ralston Purina. This gave him a very solid foundation in understanding the needs of the client for clear analysis and relevant, actionable advice.

John's principal areas of expertise include financial services, customer satisfaction, employee surveys and product evaluation. He has also worked extensively in public opinion polling, sports marketing research (particularly golf), technology research and media studies.

John is a graduate of McMaster University with a Master's degree in Psychology and an Honours BA in Psychology from the University of Waterloo.

John is a professional member of the Professional Marketing Research Society and is currently a member of the CAMRO and SCRC Board of Directors. John has also been awarded the Certificate of Marketing Research Professional (CMRP) designation.

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